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Mobile Commerce - 9781591400448

Un libro in lingua di Mennecke Brian E. (EDT) Strader Troy J. edito da Igi Global, 2002

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Eighteen chapters by an international group of specialists describe the elements that create viable mobile commerce. Individual topics describe location based services, wireless devices, development of classification framework for location based services, LBS advertising, gateways, strategies to develop business services, wireless application protocol, using value chain analysis, and using mobile commerce in the automotive industry. Both editors teach at Iowa State U. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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