Samsung Electronics And the Struggle for Leadership of the Electronics Industry - 9780470822661

Samsung Electronics and the Struggle for Leadership of the Electronics Industry charts the rise of Samsung Electronics from its origins as a small subcontractor and assembler of consumer electronics to its present status as a dynamic multinational corporation. Author Tony Michell covers the problems of early growth, the crisis of the 1990s and looks in detail at the decade leading up to the company's fortieth anniversary in 2009. Driven by the Millennium Vision of Vice Chairman Yun Jong-yun, this crucial period incorporates the dramatic challenge to Sony's supremacy in the realm of consumer electronics, the problems and tensions associated with the aging of the company, and the recent quest for a new strategy to continue the dynamic, growth-led Samsung Electronics.

During the dramatic years of growth from 1996-2007, the partnership of Samsung Group Chairman Lee Kun-hee and Yun Jong-yun took the company to new heights through a series of measures aimed at the onset of the digital era but supported by core manufacturing of semi-conductors. Chapters on mobile phones, LCDs and semiconductors and the search for a new strategy complement those on marketing and human resource development. The book also explores the relationship between Samsung Electronics and the Samsung Group and the tensions which exist between the Korean government and the chaebol.

Tony Michell is an experienced and respected commentator on Korean business. His fascinating insights into the secrets of Samsung's success will provide inspiration for any business manager looking for ways to grow their global business.