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Search Engine Marketing, Inc. I, II, III, and IV LiveLessons - 9780132620451
Un libro in lingua di Moran Mike edito da PRENTICE-HALL, 2011
- € 110.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Containing 14+ hours of video instruction in this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to
· Identify and leverage new search engine marketing opportunities arising from social media
· Align search engine marketing with your company’s evolving strategic and tactical goals
· Implement programs that drive sustainable improvements– not counterproductive quick fixes
· Systematically optimize your existing Web site search programs
· Manage the unique marketing challenges associated with large sites
· Create monthly scorecards and use them to drive improvement
· Provide effective guidance to content developers and designers in language they’ll understand
· Automate checking and reporting for every page on your site
· Choose effective target keywords, optimize your content, and attract links
· Make the most of Google, Yahoo!, Live Search, and specialized and local search tools
· Measure site-wide success rates across multiple systems and technologies
· Hire the right SEO consultant–and avoid the wrong ones
· Set your budget with a focus on profitability, customer acquisition, providing lifetime value
Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Informazioni bibliografiche
- Titolo del Libro in lingua: Search Engine Marketing, Inc. I, II, III, and IV LiveLessons
- Lingua: English
- Autore: Moran Mike
- Editore: PRENTICE-HALL
- Data di Pubblicazione: 15 Febbraio '11
- Genere: COMPUTERS
- EAN-13: 9780132620451