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Search Engine Marketing, Inc. I, II, III, and IV LiveLessons - 9780132620451

Un libro in lingua di Moran Mike edito da PRENTICE-HALL, 2011

  • € 110.50
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Containing 14+ hours of video instruction in this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

· Identify and leverage new search engine marketing opportunities arising from social media

· Align search engine marketing with your company’s evolving strategic and tactical goals

· Implement programs that drive sustainable improvements– not counterproductive quick fixes

· Systematically optimize your existing Web site search programs

· Manage the unique marketing challenges associated with large sites

· Create monthly scorecards and use them to drive improvement

· Provide effective guidance to content developers and designers in language they’ll understand

· Automate checking and reporting for every page on your site

· Choose effective target keywords, optimize your content, and attract links

· Make the most of Google, Yahoo!, Live Search, and specialized and local search tools

· Measure site-wide success rates across multiple systems and technologies

· Hire the right SEO consultant–and avoid the wrong ones

· Set your budget with a focus on profitability, customer acquisition, providing lifetime value

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Informazioni bibliografiche

  • Titolo del Libro in lingua: Search Engine Marketing, Inc. I, II, III, and IV LiveLessons
  • Lingua: English
  • AutoreMoran Mike
  • Editore: PRENTICE-HALL
  • Data di Pubblicazione: 15 Febbraio '11
  • Genere: COMPUTERS
  • EAN-13: 9780132620451