Metaphorically Selling - 9780976279402
Un libro in lingua di Anne Miller edito da Atlasbooks Dist Serv, 2004
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Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the United States, are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Metaphorically Selling provides a unique four-step model that shows anyone, easily and quickly, how to become a master of metaphor.
Informazioni bibliografiche
- Titolo del Libro in lingua: Metaphorically Selling
- Lingua: English
- Autore: Anne Miller
- Editore: Atlasbooks Dist Serv
- Collana: Atlasbooks Dist Serv (Paperback)
- Data di Pubblicazione: 01 Dicembre '04
- Genere: BUSINESS and ECONOMICS
- Argomenti : Selling Metaphor Business communication
- Pagine: 168
- Dimensioni mm: 228 x 152 x 6
- ISBN-10: 0976279401
- EAN-13: 9780976279402