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Spent - 9780143117230

Un libro in lingua di Geoffrey Miller edito da Penguin Group USA, 2010

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Spent libro in lingua di Miller Geoffrey

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From Rolexes To Rollerblades, from MBAs to BMWs, our lives have become ever more consumed with consuming. In Spent, leading evolutionary psychologist Geoffrey Miller probes the hidden instincts behind shopping and spending. Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding---and improving---our behaviors to become happier consumers.

"From mating to marketing, miller explores how everyday consumer choices subtly---and sometimes not so subtly-reveal society's misguided attempts at projecting four central traits (intelligence, conscientiousness, openness, agreeableness) to attract sexual partners."---M. J. Stephey, Time

"Miller is an entertaining and charming guide, moving with a nimble insouciance across domains of science, popular culture, and high and low art."---Jonathan Gottschall, Seed

"One of the most perceptive and illuminating accounts of marketing and capitalism ever written. Always witty, often surprising, and sometimes shocking, this book is a sheer joy to read."---Dylan Evans, author of Emotion: The Science of Sentiment

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