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The Ultimate Competitive Advantage - 9781576751671

Un libro in lingua di Donald Mitchell Carol Coles edito da Ingram Pub Services, 2003

  • € 34.40
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.

The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

Informazioni bibliografiche