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Successful Business Planning For Entrepreneurs - 9780538439213

Un libro in lingua di Moorman Jerry W. Halloran James W. edito da Cengage Learning College, 2005

  • € 132.10
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Moorman (Mesa State College) and Halloran (Wesleyan College) walk through the process of developing a marketing plan, conducting an industry analysis, setting prices, and building a financial plan for a fledgling small business. Appropriate for either individual or class study, the book discusses forms of ownership, lease arrangements, types of competition, consumer personality styles, public relations, web sites, staffing issues, debt capital, financial records, and inventory control. Color photographs and case studies are provided. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

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