Marketing Without Advertising - 9780415896986
Un libro in lingua di Emilio Morales Scarpaci Joseph L. edito da Taylor & Francis, 2011
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Among other affiliations, both authors are with The Havana Consulting Group LLC. Morales is Cuban born, has degrees in computer science and marketing, and has spent a least a couple decades involved with marketing research in connection with Cuba and Latin America; Scarpaci (marketing, West Liberty U.) has written extensively about Cuba and Latin America. Here they combine forces to closely examine the history of Cuban retailing (1902-2011), the current consumer and marketing situation in an era of change (including a case study of Casa del Habano), and scenarios for the future--of interest to anyone interested in doing business in Cuba. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing Without Advertising
- Sottotitolo: Brand Preference and Consumer Choice in Cuba
- Lingua: English
- Autori : Emilio Morales Scarpaci Joseph L.
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Hardcover)
- Data di Pubblicazione: 21 Dicembre '11
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Cuba Consumers' preferences Cuba Brand choice Cuba
- Pagine: 229
- ISBN-10: 0415896983
- EAN-13: 9780415896986