The Writer's Guide to Corporate Communications - 9781880559741
Un libro in lingua di Mary Moreno edito da Textstream, 1997
- € 15.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
This reference contains everything the freelance writer needs to succeed in the lucrative field of corporate communications. This book is a complete guide to the techniques and creative skills needed for success. Coverage includes: how to write for videos, speeches, sales meetings, brochures, Web sites, and more; how to think creatively and strategically; how to find clients, market skills and develop a portfolio; and how to negotiate and set fees. Included are treatments and scripts, as well as exercises which provide the writer with a sample portfolio to help land assignments.
"An incredible source book for anyone who's working to build a career or a business in corporate communications. As someone who's been on both sides of the desk, I feel that Morenodelivers one of the fines how-to books on the subject."
—Mary Lou Quinlan, CEO and President, N.W. Ayer & Partners.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Writer's Guide to Corporate Communications
- Lingua: English
- Autore: Mary Moreno
- Editore: Textstream
- Collana: Textstream (Paperback)
- Data di Pubblicazione: 01 Agosto '97
- Genere: BUSINESS and ECONOMICS
- Argomenti : Business communication Business writing
- Pagine: 177
- Dimensioni mm: 234 x 152 x 12
- ISBN-10: 1880559749
- EAN-13: 9781880559741