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Power - 9780981833675
Un libro in lingua di Sarah Morgans Bill Thorness edito da Greenleaf Book Group Llc, 2013
- € 20.90
- Il prezzo è variabile in funzione del cambio della valuta d’origine
No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power.
Dave’s persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction.
Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries.
Foreword by CNBC's Bill Griffeth
Dave’s persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction.
Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries.
Foreword by CNBC's Bill Griffeth
Informazioni bibliografiche
- Titolo del Libro in lingua: Power
- Sottotitolo: How J.d. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History
- Lingua: English
- Autori : Sarah Morgans Bill Thorness
- Editore: Greenleaf Book Group Llc
- Collana: Greenleaf Book Group Llc (Paperback)
- Data di Pubblicazione: 10 Settembre '13
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing research companies United States Automobile industry and trade Public relations United States Selling Automobiles United States
- Pagine: 399
- Dimensioni mm: 234 x 158 x 31
- ISBN-10: 0981833675
- EAN-13: 9780981833675