The Global Business Environment - 9780230210257

`A very thorough introduction to the global business environment that goes well beyond standard textbooks, and includes a wealth of up-to-date case studies and examples. It will be valuable reading for practitioners and students alike.' - Antje Cockrill, University of Swansea, UK

`This third edition of Janet Morrison's excellent business environment text successfully balances the themes and structures of more general business environment texts with full coverage of the challenges that a global business environment poses to both domestic and multinational enterprises. The Global Business Environment will without doubt continue to be a valuable core text on a range of business environment courses, and I very much look forward to using it with my next cohort of students.' - Johan Lindeque, Queen's University, Belfast, UK

`This is an excellent book providing both students and practitioners with clear insights into the global business environment. Building successfully on the author's previous work it develops a numbers of critical themes which are illustrated by highly relevant and interesting case studies. The material is brought alive by the author's clear writing style.' - Nicholas Perdikis, Aberystwyth University, UK

Enriched by Janet Morrison's characteristically clear, authoritative writing style and an unrivalled range of learning tools, The Global Business Environment is an invaluable resource for students at any stage of their business lives.