The Complete Guide To Writing Effective and Award-Winning Business Proposals

Un libro in lingua di Jean Murray edito da Atlantic Pub Co, 2008

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Murray has some 27 years of experience assisting small business owners, and has published several business start up books for professionals. Her latest text provides practical guidelines for business professionals in all types of organizations, from small single-owner businesses to large multinational firms, on how to write proposals for a number of purposes including obtaining loans from banks, lenders, and investors; selling products to customers; selling professional services to clients; and persuading bosses to approve new projects. The text covers the three key phases of a business proposal--preparation, writing, and presentation--and includes examples of different types and styles of business proposals, such as sales proposals to clients, letters and memos as business proposals, proposals to government entities, internal proposals to top management, and business plans as a special type of business proposal. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

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