Connecting With the New Healthcare Consumer - 9780834220041
Un libro in lingua di Nash David B. Manfredi Mary Pat Barbara Bozarth Susan Howell edito da Jones & Bartlett Learning, 2001
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This text examines consumer-related trends and developments in healthcare to help healthcare professionals and corporate and legislative decision-makers to cultivate consumer-focused strategies. Twenty-one contributions from academics and healthcare professionals discuss topics such as the self-care trend, medical and health reporting in the news media, the patient-physician relationship, the drug benefit, employer groups (purchasers), the elderly, women's health, alternative medicine, and mental health. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Connecting With the New Healthcare Consumer
- Sottotitolo: Defining You Strategy
- Lingua: English
- Autori : Nash David B. Manfredi Mary Pat Barbara Bozarth Susan Howell
- Editore: Jones & Bartlett Learning
- Collana: Jones & Bartlett Learning (Hardcover)
- Data di Pubblicazione: 01 Aprile '01
- Genere: HEALTH and FITNESS
- Argomenti : Physician and patient Patient satisfaction Consumer education
- Pagine: 544
- Dimensioni mm: 234 x 158 x 31
- ISBN-10: 0834220040
- EAN-13: 9780834220041