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International Business Research - 9780765617729

Un libro in lingua di Neelankavil James P. edito da M E Sharpe Inc, 2007

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Neelankavil (marketing and international business, Hofstra U., New York) presents an introductory text in international business research suitable for MBAs and advanced undergraduate students, and as a reference for international business professionals. Coverage includes defining a research problem, identifying information requirements, research methodologies, data analysis techniques, writing a report highlighting important findings, and dissemination of the results. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

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