Scaling Procedures - 9780761920274
Un libro in lingua di Netemeyer Richard G. Bearden William O. Subhash Sharma edito da Sage Pubns, 2003
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Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.
Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
Informazioni bibliografiche
- Titolo del Libro in lingua: Scaling Procedures
- Sottotitolo: Issues and Applications
- Lingua: English
- Autori : Netemeyer Richard G. Bearden William O. Subhash Sharma
- Editore: Sage Pubns
- Collana: Sage Pubns (Paperback)
- Data di Pubblicazione: 12 Marzo '03
- Genere: SOCIAL SCIENCE
- Argomento: Scaling (Social sciences
- Pagine: 216
- Dimensioni mm: 228 x 152 x 12
- ISBN-10: 0761920277
- EAN-13: 9780761920274