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The Handbook of Media Audiences - 9781405184182

Un libro in lingua di Virginia Nightingale edito da Blackwell Pub, 2011

  • € 222.50
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular ‘audience problems’ and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

Informazioni bibliografiche