Handbook of Marketing Research Methodologies for Hospitality and Tourism - 9780789034267
Un libro in lingua di Nykiel Ronald A. edito da Routledge, 2007
- € 77.60
- Il prezzo è variabile in funzione del cambio della valuta d’origine
After clarifying the difference between qualitative and quantitative research, Nykiel (University of Houston) discusses the practical details hotels and restaurants should consider when conducting a location analysis, site evaluation, or project feasibility study. The second half of the textbook applies research findings to strategy selection for marketing, brands, pricing, customer service, and quality initiatives. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Handbook of Marketing Research Methodologies for Hospitality and Tourism
- Lingua: English
- Autore: Nykiel Ronald A.
- Editore: Routledge
- Collana: Routledge (Paperback)
- Data di Pubblicazione: 18 Luglio '07
- Genere: BUSINESS and ECONOMICS
- Argomenti : Hospitality industry Marketing Handbooks, manuals, etc Tourism Marketing Handbooks, manuals, etc
- Pagine: 364
- Peso gr: 996
- Dimensioni mm: 266 x 203 x 25
- ISBN-10: 0789034263
- EAN-13: 9780789034267