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Handbook of Marketing Research Methodologies for Hospitality and Tourism - 9780789034267

Un libro in lingua di Nykiel Ronald A. edito da Routledge, 2007

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After clarifying the difference between qualitative and quantitative research, Nykiel (University of Houston) discusses the practical details hotels and restaurants should consider when conducting a location analysis, site evaluation, or project feasibility study. The second half of the textbook applies research findings to strategy selection for marketing, brands, pricing, customer service, and quality initiatives. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

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