Strategic Communication in Business and the Professions - 9780205693115
Un libro in lingua di Dan O'Hair Friedrich Gustav W. Dixon Lynda Dee edito da Pearson College Div, 2010
- € 163.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.
This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.
Informazioni bibliografiche
- Titolo del Libro in lingua: Strategic Communication in Business and the Professions
- Lingua: English
- Autori : Dan O'Hair Friedrich Gustav W. Dixon Lynda Dee
- Editore: Pearson College Div
- Collana: Pearson College Div (Paperback)
- Data di Pubblicazione: 15 Febbraio '10
- Genere: BUSINESS and ECONOMICS
- Argomenti : Communication in organizations Communication in management Business communication
- Pagine: 440
- ISBN-10: 0205693113
- EAN-13: 9780205693115