Beyond Big Data - 9780133509809

In Beyond Big Data , leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics – and using them to deliver intensely personalized customer experiences that go far beyond segmentation.

The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional “big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. The authors thoroughly review the technical issues associated with infusing Social MDM into your current approach to analytics, and operationalizing the knowledge you gain.

Next, drawing on unsurpassed personal experience with pioneering clients worldwide, Beyond Big Data turns to three enormous opportunities for driving business value from Social MDM. You’ll find in-depth coverage of:

• Marketing and smarter commerce
• Customer care with next best actions
• Novel social interaction paradigms

Presenting incisive examples and up-to-date references throughout, Beyond Big Data offers a holistic learning experience: one that encompasses both business and technology, uncovers massive opportunities, and prepares you to act on them.