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Luxury Online - 9780230555365

Un libro in lingua di Uche Okonkwo edito da Palgrave Macmillan, 2010

  • € 53.90
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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