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Social Media in Strategic Management - 9781781908983
Un libro in lingua di Olivas lujan Miguel R. (EDT), Bondarouk Tanya (EDT), Alarcon del Maria Amo del Carmen (CON), Arora Poonam (CON) edito da Emerald Group Pub Ltd, 2013
- € 114.10
- Il prezzo è variabile in funzione del cambio della valuta d’origine
This well-reasoned, sensible set of thirteen essays from around Europe, the US, Japan, and Australia gives insider tips on setting up and maintaining a social media system. They explain challenges for risk management, online fundraising and electronic "social capital," co-creative insurance, "liking," going beyond the obvious in social media, health organizations, sophisticated processes of management, a conceptual framework for lead-users, setting up retailers, global talent management, making the best use of the markets in India and Mexico, and differences in the use of social media between the US and Japan. Distributed in North America by Turpin Distribution. Annotation ©2014 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Social Media in Strategic Management
- Lingua: English
- Autori : Olivas lujan Miguel R. (EDT), Bondarouk Tanya (EDT), Alarcon del Maria Amo del Carmen (CON), Arora Poonam (CON)
- Editore: Emerald Group Pub Ltd
- Collana: Emerald Group Pub Ltd (Hardcover)
- Data di Pubblicazione: 13 Agosto '13
- Genere: BUSINESS and ECONOMICS
- Pagine: 276
- ISBN-10: 1781908982
- EAN-13: 9781781908983