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The Complete Idiot's Guide to Branding Yourself - 9781592578962

Un libro in lingua di Paprocki Sherry Beck Ray Paprocki edito da Alpha Books, 2009

  • € 14.50
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

A brand new look at a time-tested business practice.

Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:

? An in-depth understanding of the principles of successful brand building-in any context
? Practical tools to build and manage powerful relationships
? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
? Advanced techniques to continually refine your unique personal brand


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