Marketing Management and Communications in the Public Sector - 9780415448970
Un libro in lingua di Pasquier Martial, Villeneuve Jean Patrick edito da Taylor & Francis, 2012
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This text takes a public-sector and international approach to examine basic ideas in the application of marketing and communication in public administration. Part 1 covers public management and marketing, public marketing, and issues related to organizations, citizens, and consumers. Part 2 outlines basic marketing concepts and treats marketing information research, marketing strategy, and marketing instruments. Part 3 offers an introduction to public communications, with material on communications models and strategies, communications instruments, communication control, and crisis communication. An appendix presents an in-depth case study. Learning features include exercises and discussion questions, case examples, and numerous process diagrams and summary tables. Pasquier teaches public management at the Swiss Graduate School of Public Administration, Switzerland. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing Management and Communications in the Public Sector
- Lingua: English
- Autori : Pasquier Martial, Villeneuve Jean Patrick
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Hardcover)
- Data di Pubblicazione: 10 Febbraio '12
- Genere: BUSINESS and ECONOMICS
- Argomenti : Government publicity Communication in public administration
- ISBN-10: 0415448972
- EAN-13: 9780415448970