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Research and Evaluation for Business - 9780471390886

Un libro in lingua di Pelosi Marilyn K. Sandifer Theresa M. Uma Sekaran edito da John Wiley & Sons Inc, 2000

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Introducing statistics in the context of business research, Pelosi (Western New England College), Theresa M. Sandifer (Southern Connecticut State U.) and Uma Sekaran (Southern Illinois U.) present 20 chapters that emphasize statistical reasoning, interpretation, and decision making. Topics include the role of statistical thinking in business research, language, graphical displays, measurement, data collection methods, numerical descriptors, probability, the research proposal, sampling distribution and confidence intervals, hypothesis testing, needs assessment and evaluation, inferences and comparisons, experimental design, regression analysis, time series and forecasting, analysis of qualitative data, nonparametric statistics, the research report, and grant writing and publishing. The included CD-ROM contains data sets. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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