For God, Country, and Coca Cola - 9780465054688
Un libro in lingua di Mark Pendergrast edito da Perseus Books Group, 2000
- € 19.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company?and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world?this is business history at its best: in fact, ?The Real Thing.”
Informazioni bibliografiche
- Titolo del Libro in lingua: For God, Country, and Coca Cola
- Sottotitolo: The Definitive History of the Great American Soft Drink and the Company That Makes It
- Lingua: English
- Autore: Mark Pendergrast
- Editore: Perseus Books Group
- Collana: Perseus Books Group (Paperback)
- Data di Pubblicazione: 16 Marzo '00
- Genere: BUSINESS and ECONOMICS
- Argomenti : Soft drink industry United States History
- Pagine: 621
- Dimensioni mm: 234 x 158 x 44
- ISBN-10: 0465054684
- EAN-13: 9780465054688