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For God, Country, & Coca-Cola

Un libro in lingua di Mark Pendergrast edito da Basic Books, 2013

  • € 20,50
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola’s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America’s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world’s most recognizable consumer product.

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