For God, Country, & Coca-Cola - 9780465029174
Un libro in lingua di Mark Pendergrast edito da Basic Books, 2013
- € 20.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola’s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America’s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world’s most recognizable consumer product.
Informazioni bibliografiche
- Titolo del Libro in lingua: For God, Country, & Coca-Cola
- Sottotitolo: The Definitive History of the Great American Soft Drink and the Company That Makes It
- Lingua: English
- Autore: Mark Pendergrast
- Editore: Basic Books
- Collana: Basic Books (Paperback)
- Data di Pubblicazione: 14 Maggio '13
- Genere: BUSINESS and ECONOMICS
- Argomenti : Soft drink industry United States History
- Pagine: 523
- Dimensioni mm: 234 x 155 x 0
- EAN-13: 9780465029174