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Asking Questions About Food Advertising

Un libro in lingua di Laura Perdew edito da Cherry Lake Pub, 2015

  • € 30,40
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.

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