In-N-Out Burger - 9780061346712
Un libro in lingua di Stacy Perman edito da Harperbusiness, 2009
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The untold story of the renegade burger chain that evokes a passionate following unlike any other
In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.
Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink.
This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
Informazioni bibliografiche
- Titolo del Libro in lingua: In-N-Out Burger
- Sottotitolo: a Behind-the-Counter Look at the Fast-Food Chain that Breaks All the Rules
- Lingua: English
- Autore: Stacy Perman
- Editore: Harperbusiness
- Collana: Harperbusiness (Hardcover)
- Data di Pubblicazione: 01 Aprile '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Fast food restaurants United States History
- Pagine: 345
- Peso gr: 430
- Dimensioni mm: 215 x 146 x 31
- ISBN-10: 0061346713
- EAN-13: 9780061346712