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Basic Marketing - 9780078028984

Un libro in lingua di perreault William D. Jr. Ph.D. Cannon Joseph P. Ph.D. McCarthy E. Jerome Ph.D. edito da Irwin Professional Pub, 2013

  • € 237.50
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

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