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Attitudes and Persuasion - 9780813330051

Un libro in lingua di Petty Richard E. Cacioppo John T. edito da Westview Pr, 1996

  • € 63.80
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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

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