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Marketing in the Public Sector - 9780131875159

Name: Marketing in the Public Sector
Brand: WHARTON SCHOOL PUBLISHING
Price: 25.40 EUR
Author: Philip Kotler
ISBN: 9780131875159

Un libro in lingua di Kotler Philip edito da WHARTON SCHOOL PUBLISHING, 2006

€ 25.40
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Marketing in the Public Sector libro in lingua di Philip Kotler

In this resource for government agency personnel, marketing professors Kotler (Northwestern U.) and Lee (U. of Washington) explain how the application of traditional marketing concepts can improve agency performance in key areas. Using real world examples from public agencies, the authors illustrate how the development of a "marketing mindset" can contribute to meeting agency goals. Sample topics include communicating effectively with the public, creating a strong brand identity, and evaluating program performance. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Informazioni bibliografiche

Titolo del Libro in lingua: Marketing in the Public Sector
Autore: Kotler Philip
Editore: WHARTON SCHOOL PUBLISHING
Data di Pubblicazione: 02 Novembre '06
Genere: Lingua Inglese
ISBN-10: 0131875159
EAN-13: 9780131875159