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Strategic Marketing for Educational Institutions - 9780136689898

Name: Strategic Marketing for Educational Institutions
Brand: PRENTICE-HALL INTERNATIONAL
Price: 66.40 EUR
Author: Philip Kotler
ISBN: 9780136689898

Un libro in lingua di Kotler Philip edito da PRENTICE-HALL INTERNATIONAL, 1995

€ 66.40
Il prezzo è variabile in funzione del cambio della valuta d’origine

Strategic Marketing for Educational Institutions libro in lingua di Philip Kotler

Provides academics and other education professionals with a solid background in the principles of marketing and their application to education institutions and activities. Among the aspects discussed are the value of cost-effective research, replacing guesses with estimates, and marketing as a process based on strategic planning. New to the second edition (first in 1985) are a focus on direct mail, new issues and statistics relevant to education, more examples of practical research tools, and the conception of educational institutions as service providers. Annotation copyright Book News, Inc. Portland, Or.

Informazioni bibliografiche

Titolo del Libro in lingua: Strategic Marketing for Educational Institutions
Lingua: English
Autore: Kotler Philip
Editore: PRENTICE-HALL INTERNATIONAL
Data di Pubblicazione: 31 Gennaio '95
Genere: Lingua Inglese
EAN-13: 9780136689898