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Concept Marketing for Communities - 9780275967987

Un libro in lingua di Rhonda Phillips edito da Greenwood Pub Group, 2002

  • € 96.50
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development. Adapting the idea of concept marketing, these communities have found a niche or specialty to create community recognition and serve as a basis for garnering external investment, tourism, and other revenue-generating events. This book examines the use of popular and corporate culture, retail establishments, historical tradition, and surrealism in community concept marketing and profiles examples of communities from a diverse array of contexts and geographical settings.

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