Consumer Republic - 9780771070044
Un libro in lingua di Bruce Philp edito da McClelland & Stewart Ltd, 2012
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In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.
The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.
Informazioni bibliografiche
- Titolo del Libro in lingua: Consumer Republic
- Sottotitolo: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
- Lingua: English
- Autore: Bruce Philp
- Editore: McClelland & Stewart Ltd
- Collana: McClelland & Stewart Ltd (Paperback)
- Data di Pubblicazione: 07 Febbraio '12
- Genere: SOCIAL SCIENCE
- Pagine: 274
- ISBN-10: 0771070047
- EAN-13: 9780771070044