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The Contrarian Effect - 9780470237908

Un libro in lingua di Michael Port Elizabeth Marshall edito da John Wiley & Sons Inc, 2008

  • € 17.90
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Consultants Port and Marshall argue that conducting sales under the old rules will result in disappointment, if not outright failure. They hold that new methods, ranging from "permission marketing" preparing for a savvy consumer base are the only way to achieve goals and develop new markets. Along with practical tools, such as targeted scripts and closing techniques, they offer theories about how successful sales tactics synchronize with the market and focus on the right people, how those in sales can develop healthy relationships with present and future customers. The result is an excellent guide for those new to marketing and sales as well as a valuable refresher to those who remember the old rules better than they remember the new. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

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