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Managing Online Reputation - 9781137382290
Un libro in lingua di Charlie Pownall edito da Palgrave Macmillan, 2014
- € 27.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.
Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online.
Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant.
Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online.
Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant.
Informazioni bibliografiche
- Titolo del Libro in lingua: Managing Online Reputation
- Sottotitolo: How to Protect Your Company on Social Media
- Lingua: English
- Autore: Charlie Pownall
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Paperback)
- Data di Pubblicazione: 27 Ottobre '14
- Genere: BUSINESS and ECONOMICS
- Argomenti : Internet in public relations Corporate image Reputation
- Pagine: 236
- Dimensioni mm: 196 x 130 x 0
- ISBN-10: 1137382295
- EAN-13: 9781137382290