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Managing Online Reputation - 9781137382290

Un libro in lingua di Charlie Pownall edito da Palgrave Macmillan, 2014

  • € 27.00
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.

Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online.

Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant.

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