Business Essentials for Strategic Communicators - 9781137387738
Un libro in lingua di Ragas Matthew W. Ron Culp edito da Palgrave Macmillan, 2014
- € 84.20
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The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.
Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more – all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more – all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Informazioni bibliografiche
- Titolo del Libro in lingua: Business Essentials for Strategic Communicators
- Sottotitolo: Creating Shared Value for the Organization and Its Stakeholders
- Lingua: English
- Autori : Ragas Matthew W. Ron Culp
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 17 Dicembre '14
- Genere: BUSINESS and ECONOMICS
- Argomenti : Business communication Corporate culture Public relations
- Pagine: 211
- Dimensioni mm: 215 x 139 x 0
- EAN-13: 9781137387738