Marketing Communication Policies - 9783540373223
Un libro in lingua di Busch Rainer Margarete Seidenspinner Fritz Unger edito da Springer Verlag, 2006
- € 72.60
- Il prezzo è variabile in funzione del cambio della valuta d’origine
By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing Communication Policies
- Lingua: English
- Autori : Busch Rainer Margarete Seidenspinner Fritz Unger
- Editore: Springer Verlag
- Collana: Springer Verlag (Hardcover)
- Data di Pubblicazione: 15 Novembre '06
- Genere: BUSINESS and ECONOMICS
- Argomento: Communication in marketing
- Pagine: 260
- Dimensioni mm: 234 x 158 x 19
- ISBN-10: 3540373225
- EAN-13: 9783540373223