The Writer's Toolbox - 9780757517815
Un libro in lingua di Randall Hines Joseph Basso Randall Hines Joseph Basso edito da Kendall Hunt Pub Co, 2006
- € 62.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Attorney Basso (public relations and advertising, Rowan U.) and Hines (public relations, Susquehanna U.) provide writing tips for business people from the perspective that it is a strategic process rather than creative. They explain the foundations of public relations writing, grammar, stylebooks, leads, news releases, media kits, features, persuasive copy, speeches, memos and reports, producing a publication, advertising, and aspects of the law. The CD-ROM contains exercises, projects, and answer keys for instructors teaching beginning to graduate level students. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: The Writer's Toolbox
- Sottotitolo: A Comprehensive Guide for Public Relations and Business Communication
- Lingua: English
- Autori : Randall Hines Joseph Basso Randall Hines Joseph Basso
- Editore: Kendall Hunt Pub Co
- Collana: (Paperback)
- Data di Pubblicazione: 30 Gennaio '06
- Genere: BUSINESS and ECONOMICS
- Argomenti : Public relations Handbooks, manuals, etc Business communication Handbooks, manuals, etc
- Dimensioni mm: 260 x 222 x 12
- ISBN-10: 0757517811
- EAN-13: 9780757517815