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Service Design for Business - 9781118988923
Un libro in lingua di Ben Reason Lavrans Lovlie Flu Melvin Brand edito da John Wiley & Sons Inc, 2015
- € 25.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. The Art of Services Design shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses forward. This highly visual book is a practical guide on how to respond to the customer experience challenge, by connecting the market factors to the organizational challenge through the lens of the customer.
Informazioni bibliografiche
- Titolo del Libro in lingua: Service Design for Business
- Sottotitolo: A Practical Guide to Optimizing the Customer Experience
- Lingua: English
- Autori : Ben Reason Lavrans Lovlie Flu Melvin Brand
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Hardcover)
- Data di Pubblicazione: 14 Dicembre '15
- Genere: BUSINESS and ECONOMICS
- Pagine: 189
- ISBN-10: 1118988922
- EAN-13: 9781118988923