Mobilizing Generation 2.0 - 9780470227442
Un libro in lingua di Ben Rigby edito da John Wiley & Sons Inc, 2008
- € 35.70
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Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.
Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas.
Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.
Informazioni bibliografiche
- Titolo del Libro in lingua: Mobilizing Generation 2.0
- Sottotitolo: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize and Engage Youth
- Lingua: English
- Autore: Ben Rigby
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Paperback)
- Data di Pubblicazione: 25 Aprile '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Young volunteers Recruiting Computer network resources Internet Political aspects Internet Social aspects
- Pagine: 268
- Dimensioni mm: 234 x 171 x 12
- ISBN-10: 0470227443
- EAN-13: 9780470227442