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Cases to Accompany Contemporary Strategy Analysis - 9781405163101
Un libro in lingua di Grant Robert edito da Blackwell Publishing, 2007
- € 35.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Used with the text Contemporary Strategy Analysis or as a stand-alone resource, the cases collected here allow students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges. The cases provide insight into the determinants of competition, the basis of competitive advantage, strategic design for exploiting innovation, and the opportunities and pitfalls of internationalization. For this sixth edition, Grant (management, Georgetown University) provides shorter cases, and updates cases on the US airline industry, the world auto industry, Wal-Mart, Harley-Davidson, and the Virgin Group. Teaching notes to the cases are provided at the publisher's Web site. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Cases to Accompany Contemporary Strategy Analysis
- Autore: Grant Robert
- Editore: Blackwell Publishing
- Data di Pubblicazione: 30 Giugno '07
- Genere: Lingua Inglese
- ISBN-10: 1405163100
- EAN-13: 9781405163101