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Walmart - 9780749462734

Un libro in lingua di Bryan Roberts Natalie Berg edito da Kogan Page Ltd, 2012

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Walmart is the largest retailer in the world with market leadership in all key markets and rapid expansion into emerging markets. From its humble beginning in Arkansas, it has become a global retailing phenomenon. For retailers, Walmart is a tough competitor as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. For suppliers, for whom Walmart routinely accounts for between 10 and 40% of total sales, every move that Walmart makes has profound impact on their financial performance and how they do business.

Analysts Roberts and Berg present an objective analysis of Walmart. It addresses the retailer's history, procurement, supply chain and logistics, the importance to vendors, IT and systems, pricing and marketing, multichannel retailing, globalization and future.

Investigating what the retailer gets right, as well as what it gets wrong, Walmart provides a comprehensive insight into the many functions which contribute to its operations. The book helps retailers learn from best practice, rivals to better compete against Walmart and vendors to better service one of their most important customers.

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