ricerca
avanzata

Internet Marketing - 9781133625902

Un libro in lingua di Roberts Mary Lou Debra Zahay edito da South-Western Pub, 2012

  • € 120.90
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Informazioni bibliografiche

  • Titolo del Libro in lingua: Internet Marketing
  • Sottotitolo: Integrating Online and Offline Strategies
  • Lingua: English
  • AutoriRoberts Mary Lou Debra Zahay
  • Editore: South-Western Pub
  • Collana: South-Western Pub (Paperback)
  • Data di Pubblicazione: 27 Marzo '12
  • Genere: Lingua Inglese
  • Pagine: 484
  • Peso gr: 1014
  • Dimensioni mm: 266 x 209 x 19
  • ISBN-10: 1133625908
  • EAN-13: 9781133625902