Operations Management in the Travel Industry - 9781780646107
Un libro in lingua di Robinson Peter (EDT) Fallon Paul (EDT) Cameron Harry (EDT) Crotts John C. (EDT) edito da Cab Intl, 2016
- € 159.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Informazioni bibliografiche
- Titolo del Libro in lingua: Operations Management in the Travel Industry
- Lingua: English
- Autori : Robinson Peter (EDT) Fallon Paul (EDT) Cameron Harry (EDT) Crotts John C. (EDT)
- Editore: Cab Intl
- Collana: Cab Intl (Hardcover)
- Data di Pubblicazione: 28 Marzo '16
- Genere: Lingua Inglese
- Argomenti : Tourism Management
- Pagine: 342
- Dimensioni mm: 244 x 190 x 0
- ISBN-10: 1780646100
- EAN-13: 9781780646107