Marketing Channels - 9780324186932
Un libro in lingua di Bert Rosenbloom edito da Cengage Learning, 2003
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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing Channels
- Sottotitolo: A Management View
- Lingua: English
- Autore: Bert Rosenbloom
- Editore: Cengage Learning
- Collana: Cengage Learning (Hardcover)
- Data di Pubblicazione: 01 Gennaio '03
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing channels Marketing channels Management
- Pagine: 649
- Dimensioni mm: 254 x 203 x 31
- ISBN-10: 0324186932
- EAN-13: 9780324186932