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Contemporary Corporate Strategy - 9780415385954

Un libro in lingua di Saee John (EDT) edito da Taylor & Francis, 2008

  • € 114.00
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Globalization is driving corporations to evolve new internal cultural and transnational mindsets. In introducing 20 research papers examining the process, content, and context of corporate strategy in different national and international settings on both theoretical and operational levels, Saee (international business and corporate strategy, Swinburne U. of Technology, Melbourne, Australia) provides a conceptual and historical overview of globalization and its impact on business strategy. Contributors present a meta-analysis of organizational innovation, and examine new strategies in such diverse environments as the Turkish auto industry and a Polish hospital. Indicators depicted in tables and graphs include the top 100 multinational enterprises, moderator effects of variables in a stimulation model, and statistics on the sectors discussed. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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