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It's a Whole New Ballgame - 9781612890524

Un libro in lingua di Jimmy Sanderson edito da Hampton Pr, 2011

  • € 44.00
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Social Media applications, such as Facebook and Twitter, are dramatically changing the sports world. These changes have appeared in a very short period of time, creating a host of implications for sports media proceses and sports organizations as they grapple with athletes' use of these media channels. This text chronicles social media's rapid rise in becoming a pwerful player in sports industry and draws upon relevant examples involving athletes and sports organizations to demonstrate both the positive and problematic consequences that soical media has created for athletes and sports organizations

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