Essentials of Entrepreneurship and Small Business Management - 9780136109594
Un libro in lingua di Scarborough Norman M. edito da Pearson College Div, 2010
- € 147.20
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This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success.
The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Financing: Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next
For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses.
Informazioni bibliografiche
- Titolo del Libro in lingua: Essentials of Entrepreneurship and Small Business Management
- Lingua: English
- Autore: Scarborough Norman M.
- Editore: Pearson College Div
- Collana: Pearson College Div (Paperback)
- Data di Pubblicazione: 01 Gennaio '10
- Genere: BUSINESS and ECONOMICS
- Argomenti : Small business Management New business enterprises Management Entrepreneurship
- Pagine: 630
- Dimensioni mm: 279 x 215 x 19
- ISBN-10: 0136109594
- EAN-13: 9780136109594